CBD are unique plant chemicals that restore the inner balance and health of your body, helping regulate your sleep, immune function, anxiety, and most importantly, how your body reacts to and manages pain. These versatile protein molecules influence various receptors in your body, quickly resulting in body-wide health benefits.
In 1992, a professor of medicinal chemistry, Dr. Raphael Mechoulam, stumbled on an unknown protein molecule in the body. He knew it was a ligand, a unique chemical that fits inside a specific receptor — like a key in its own lock — but he had no idea what the strange molecule did or where to look for its elusive receptor.
Then, it dawned on him.
He realized that he had seen this chemical before. He was sure that it was a plant chemical; manufactured by certain plants, especially the hemp plant, which produced the compound in copious amounts. He was shocked to learn that this chemical, which is made in the body, was actually a cannabinoid, one of nearly 100 pharmacologically active, therapeutic compounds also produced in the hemp plant!
Why was the body making its own cannabinoids, wondered the doctor?
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Dr. Mechoulam went on to discover other cannabinoids produced in the body. He also found the elusive, ’missing’ receptors, too, but he wasn’t prepared for what he discovered.
He was shocked to discover the Endocannabinoid System (ECS), a vast, body-wide network of trillions of cannabinoid receptors, heavily concentrated in the brain, in every organ, gland, tendon, even your cartilage. It runs down the length of the spine, through your entire nervous system, to the tips of your fingers and toes. When cannabinoids, whether produced by the body or from hemp, connect with their receptors, marvelous things begin to happen.
Users report feeling calmer, more at ease, blood pressure normalizes, the pain subsides, sleep, digestion, and circulation improves, immune powers strengthen, and people, in general, feel happier and more content. Cannabinoids like those in CBD•TRU full-spectrum hemp oil has even been found effective in reducing anxiety from public speaking!
Cannabidiol, or CBD for short, is a natural therapeutic compound that has been shown through many research and scientific studies to possess beneficial health properties, but unlike its sister compound from the marijuana plant, THC, CBD does not produce any high or have any mind-altering effects whatsoever.
How are CBD•TRU formulas different for other CBD formulas on the market?
CBD•TRU formulas contain pure, whole plant, pharmaceutical-quality hemp oil extract, the same remarkable substance used in research studies worldwide. These advanced formulas are designed for maximum results. Preclinical data shows that multiple cannabinoids, like that found in all CBD•TRU are far more effective at reducing pain than a single cannabinoid.
This is called the ‘entourage affect.’ University of Milan investigators found that single cannabinoids like those found in cheaper formulas produce limited relief compared to full-spectrum, whole plant extracts, which are brimming with multiple cannabinoids, terpenes, and flavonoids. CBD•TRU delivers organic, pharmaceutical-quality whole plant extract that offer the full-spectrum of hemp’s healing compounds.